Small Business Saturday is celebrated every year on the Saturday after Thanksgiving, the day after Black Friday, and two days before Cyber Monday, falling on November 27 this year. Small Business Saturday was founded by American Express in 2010 and since has been reported to have made small businesses and independent retailers $19.8 billion in revenue. The time frame in which this holiday is celebrated is one of the most profitable periods of the year, and small businesses need to do everything they can to make the most of this amazing opportunity.

One very important way to optimize your business is to stock your shelves with common gift items such as clothes, technology, small kitchen appliances, and books. We recommend starting with books because they can be bought wholesale for a discounted price and then be resold at regular price. Buying wholesale books is a great and inexpensive way for your small business to gain a higher profit margin. Another reason to prioritize books is that they never go out of style, like clothes, or stop working like technology or kitchen appliances; books are always in fashion and they always work just how you need them to. 

Considerations When Adding a Book Section to Your Business 

When adding a book section to your business there are many things you need to take into consideration, such as storage, displays, advertising, and pricing. One of the most important considerations to take into account when adding a book section to your business is the type of books you want on your shelves. This is important because if you attempt to sell books that don’t match your target market you could put yourself in an unprofitable situation. If you sell books that match your target market, it’s more than likely that your new book section will become a popular destination for your customers, ultimately helping them find the right pieces for their collection or their family and friends, all while helping your bottom line. 

Updating Your Book Section 

When updating your book section to prepare for the holiday season, consider what books have been top-sellers, what books have been on your shelves for months, and any common requests your customers have had. Consider restocking any of the best-selling books in your business, as well as ordering similar ones – whether that be the author or genre. When thinking about what books have been stuck on your shelves for months, avoid ordering books that are of the same nature. When it comes to customer requests, remember to do a cost-benefit analysis of fulfilling those requests and think about the majority of your customer base – will they all like these pieces or will only the person who requested ultimately buy? 

Whether you want to add a book section to your business for the holiday season or update your current section, American Book Company is here to help! We offer wholesale books that sell for up to 80% off the publisher’s price and have an inventory of over 12,000 titles to choose from across 20+ genres! Make the most of Small Business Saturday by taking advantage of the holiday season and visit American Book Company to better your small business today!